Niccolo Pocchini est une tragédie. Un drame à l’italienne. Une pièce de théâtre à lui tout seul. Ce poste est le résultat d’une lutte acharnée. Pour finaliser cet article, il a d’abord fallu que j’aille le rencontrer dans ses bureaux à Milan, que j’envoie quelques textos, suivis d’une dizaine de whatsapp pour finir par dirons-nous deux, trois mails. Que voulez-vous, Signore Pocchini est occupé. Car être fondateur et CEO de la célébrissime marque de lunettes italiennes, SPEKTRE, à seulement 27 ans, forcément ça prend du temps. Depuis notre rencontre il a enchaîné des voyages d’affaire en Inde, Paris, Londres et s’apprête à finir la légendaire tournée des FW pour promouvoir sa marque. Car oui Monsieur Pocchini est un ambitieux bosseur. La preuve. L’Italie entière porte des SPEKTRE! Follow the master. And buy some SPEKTRE.

Niccolo Pocchini is a tragedy. The man is an Italian drama, a theater play alone. This post is the result of a tough struggle. Indeed, in order to be able to finalize this article, I had to go and meet him in his offices in Milan, send many text messages followed by approximately 10 whatsapp messages, and to top it off, let’s say two/three emails. But oh well, what can you do, Signore Pocchini is a busy man. Being founder and CEO of the very popular Italian Sunglasses brand SPEKTRE at only 27 years old will do that to you and take up a lot of your time. Since our last meeting, he has been intensively traveling on business to India, Paris, London and is about to finish the legendary tour of all the FW to promote his brand. Because yes, Mister Pocchini is an ambitious hardworking guy. Proof of this resides in the fact that all of Italy now wears SPEKTRE! Follow the master. And buy some SPEKTRE.

1) Best business souvenir? A girlfriend! 2) Brand ambassador? Viviana Volpicella, she represents everything I like from a woman: sophisticated, enterprising, hot & ethic! 3) Cultural visit? Rome. 4) Restaurant? My best choices in Milan are; Convivium, chic & hip, fish & pastas are the house-specialty. It is located on Piazza del Carmine. Another one that I love, very milanese and not very known, perfect for our next tête-à-tête is Il Verdi on Piazza Mirabello. 5) Aperitivo? Try Nottingham Forest. Reservation needed. The location is similar to a forest. Perfect if you are drunk. 6) Shop? Excelsior Milano & Antonia. 7) Event? Personally I like every occurrence at PAC Museum, located in Porta Venezia. You’ll enjoy one of the best milanese neoclassic atmosphere. In front of it there is a kinda-secret-also-to-milanese-small-and-pleasant park. 8) Café? Resentin, or in general have a walk in the Brera area, there are many nice bars. It is the art district of Milan so it can be interesting discovering something new and get inspired by locals who are sometimes very representative of the area. 9) Italian holidays? $$$$ rent a small boat and circumnavigate Sardinia islands (try to avoid touristy places) $$$ Capri sea & shopping, $$ Liguria sea & stone beach, $ Puglia eat, eat & music festivals. 10) Any comments? Memento audere semper = Always remember to dare!